Media Kit
Reach, rates and specifications.
Everything a planner needs to build a Medisplay line into a South African healthcare media plan.
Network reach
Screens by practice category
Pharmacies
- Screens
- 640
- Practices
- 310
- Avg dwell
- 6 to 14 min
GP Practices
- Screens
- 520
- Practices
- 260
- Avg dwell
- 18 to 35 min
Medical Centres
- Screens
- 380
- Practices
- 120
- Avg dwell
- 22 to 45 min
Dentists
- Screens
- 290
- Practices
- 185
- Avg dwell
- 10 to 20 min
Radiology
- Screens
- 160
- Practices
- 70
- Avg dwell
- 25 to 45 min
Physiotherapy
- Screens
- 210
- Practices
- 140
- Avg dwell
- 8 to 18 min
Specialists
- Screens
- 240
- Practices
- 150
- Avg dwell
- 20 to 40 min
Day Hospitals
- Screens
- 120
- Practices
- 45
- Avg dwell
- 30 to 45 min
Coverage
Screens by province
Western Cape
Cape Town, Stellenbosch, George
720 screens
Gauteng
Johannesburg, Pretoria, Sandton
940 screens
KwaZulu-Natal
Durban, Umhlanga, Pietermaritzburg
430 screens
Eastern Cape
Gqeberha, East London
210 screens
Free State
Bloemfontein, Welkom
130 screens
Mpumalanga
Nelspruit, Witbank
95 screens
Limpopo
Polokwane, Tzaneen
70 screens
North West
Rustenburg, Potchefstroom
60 screens
Northern Cape
Kimberley, Upington
35 screens
Specifications
Creative specs and flight rules
Format
- Not accepted
- Portrait, audio-dependent video
- Accepted
- Landscape 1920×1080 or 3840×2160, JPG/PNG/MP4 (H.264)
Duration
- Not accepted
- Video over 15 seconds
- Accepted
- Stills 10s slot, video up to 15s, silent
Minimum flight
- Not accepted
- Not possible
- Accepted
- Four weeks, single metro and category from R12 500
Lead time
- Not accepted
- Not possible
- Accepted
- Approved creative on air within 24 hours
Claims
- Not accepted
- Unsubstantiated medical claims
- Accepted
- SAHPRA and ARB Code compliant creative
Ready to reach patients where attention is highest?
Request the Medisplay media kit or book a 20-minute demo of the campaign dashboard.