About Us
We built the media network the waiting room always deserved.
Medisplay operates premium digital displays across Western Cape pharmacies, GP practices, dentists, specialists and medical centres, funded by advertising, governed by the practices that host it.
Our story
South African waiting rooms have relied on out-of-date magazines and sun-faded posters for decades, while the audience sitting in them is among the most attentive and valuable in the country. Medisplay was founded in Cape Town to close that gap with real infrastructure: commercial hardware, independent connectivity, curated content and campaign-grade measurement.
Today 20 sites are live across Cape Town and surrounds, reaching an estimated 115 000 unique people every month and delivering roughly 350 000 impressions per campaign month. They carry clinician-reviewed health education, practice announcements and vetted advertising for brands that need credibility as much as reach.
The rollout plan takes the network to a forecast 50 sites by July 2027, at a projected 250 000 unique people and 800 000 impressions per campaign month, and 100 sites by the first quarter of 2028, at a projected 500 000 unique people and 1.6 million impressions per campaign month. Those are targets we publish openly, not inventory we sell before it exists.
What we stand for
Three commitments we do not trade away.
Patients first
Advertising is capped as a share of loop time so the screen stays genuinely useful to the people sitting in front of it.
Verifiable, always
Every impression estimate traces back to a timestamped play log and a published methodology.
Clinical respect
Practices keep editorial control, and no player ever touches patient data or practice networks.
Ready to reach patients where attention is highest?
Request the Medisplay media kit or book a 20-minute demo of the campaign dashboard.