Question 1

How many patients will see my advert?

Accepted Answer

Medisplay currently has 20 sites live in the Western Cape, reaching an estimated 115 000 unique people every month and delivering around 350 000 impressions per campaign month. Each advert receives a guaranteed share of a 10-minute loop, so a typical viewer sees your message two to four times per visit.

Question 2

How fast is the network growing?

Accepted Answer

The rollout plan is 50 sites live by July 2027, taking monthly reach to a forecast 250 000 unique people and 800 000 impressions per campaign month, then 100 sites by the first quarter of 2028 at a forecast 500 000 unique people and 1.6 million impressions per campaign month. Those figures are targets, not current inventory. Rate cards and reach commitments are always written against the sites that are live on the day you book.

Question 3

Can I target only Cape Town?

Accepted Answer

Yes, and today Cape Town and its surrounds is the network. All 20 live sites sit in the Western Cape across pharmacies, GP practices, dentists, medical centres, physiotherapy and specialist rooms, and campaigns can be narrowed further by suburb cluster, category or a named practice list.

Question 4

How long are campaigns?

Accepted Answer

The standard flight is four weeks, which aligns with pharmaceutical and retail planning cycles. We also run two-week burst campaigns, and 3, 6 and 12-month always-on contracts that carry preferential rates and priority loop positions.

Question 5

Can practices promote themselves on their own screen?

Accepted Answer

Always. Every partner practice receives a reserved portion of the loop for its own announcements: consulting hours, new clinicians, vaccination drives, chronic medication reminders and seasonal health notices. These are managed from the Medisplay dashboard or by our content team on request.

Question 6

How are impressions estimated?

Accepted Answer

We combine practice-reported patient volumes, appointment throughput data, average dwell time per category and verified screen uptime logs. Every advert play is timestamped by the media player, so reported impressions are calculated from actual plays multiplied by audited audience factors, never from a flat rate card assumption.

Question 7

How is reporting generated?

Accepted Answer

Each media player reports back to the cloud continuously. Your dashboard shows advert plays, screens live, uptime, estimated impressions, QR scans and top-performing locations in near real time, and a certified post-campaign report is issued within five working days of flight end.

Question 8

What does it cost to advertise?

Accepted Answer

Entry campaigns start at R6 500 per four-week flight for a single category in one suburb cluster. Full-network buys across all 20 live sites are priced on a CPM basis that typically lands between R95 and R160 per thousand impressions, materially below comparable premium out-of-home and well inside digital benchmarks once viewability is accounted for.

Question 9

What creative formats do you accept?

Accepted Answer

Full HD or 4K landscape stills (JPG or PNG) and silent video up to 15 seconds (MP4, H.264). All screens run muted by design, so creative must communicate without audio. Our studio can adapt existing assets or build screen-native creative at no charge on campaigns over four weeks.

Question 10

Is the environment brand safe?

Accepted Answer

Rigorously. Every advert is reviewed against a healthcare content policy before it goes live, no politically or medically contentious material is accepted, and content never appears alongside competing claims within the same loop segment. Practices retain a veto over any advert on their screen.

Question 11

Do you comply with South African healthcare advertising regulation?

Accepted Answer

Yes. Pharmaceutical and medical device creative is screened against SAHPRA marketing requirements and the Medicines and Related Substances Act, and all consumer claims must align with the ARB Code. Scheduled medicine advertising is restricted to the categories permitted by law.

Question 12

How quickly can a campaign go live?

Accepted Answer

Approved creative can be scheduled and pushed to every screen in the network within 24 hours. Mid-flight changes such as new pricing, a stock recall or a promotional extension are published in minutes, which is the single biggest advantage over printed waiting room material.

Question 13

What does a practice pay to join the network?

Accepted Answer

Nothing. Medisplay supplies the commercial-grade display, mounting, media player, connectivity and content management at zero cost. Practices receive health education content, their own announcement slots, and a share of the advertising revenue generated by their screen.

Question 14

What happens if a screen goes offline?

Accepted Answer

Players are monitored 24/7 and alert our operations team the moment a heartbeat is missed. Uptime across the network runs above 98.5%, and any impressions lost to downtime are credited or made good with additional plays, so you are never billed for a screen that was dark.

Question 15

Can I measure response, not just exposure?

Accepted Answer

Yes. Every creative can carry a dynamic QR code and a campaign-specific landing URL, so scans, sessions and conversions are attributable to screen, category, suburb and time of day. Brands also run geo-lift studies and pharmacy sell-out analysis against exposed versus control clusters.

Question 16

How does waiting room media compare with social media advertising?

Accepted Answer

Social advertising competes with an infinite scroll, ad blockers and 1.7-second average attention. A waiting room offers a seated audience, a 10 to 30 minute dwell averaging around 20 minutes, no competing feed, no skip button and the implicit trust of a healthcare setting. The result is dramatically higher effective attention per impression, at the cost of lower raw volume, which is why the two channels work best together.

Capability	Alternative channels	Medisplay digital
Instant updates	Reprint and redistribute over weeks	Live on every screen within minutes
Campaign reporting	Not possible	Verified plays, uptime, impressions and QR scans
Multiple locations	Cost scales linearly per site	One upload reaches every live site at once
Scheduling	Not possible	Daypart, weekday and seasonal scheduling
Targeting	Whatever the practice puts on the wall	By suburb, practice category and named site
Modern presentation	Sun-faded posters and old magazines	Full HD motion in a premium environment

The Future of Healthcare Advertising.

Patients wait between 10 and 30 minutes. That time is the scarcest thing in media: undistracted attention.

No scrolling

No ad blockers

Minimal distractions

High attention

Trusted environment

Always connected

20 sites live in the Western Cape, six healthcare environments, one loop.

Pharmacies

Coverage today and planned

Where the network is, and where it is going

The brands that buy attention at the point of care.

Everything a modern media buyer expects, in an environment they cannot buy anywhere else.

Reach affluent consumers

Target by city

Target by category

Digital campaign management

Real-time reporting

Campaign scheduling

Brand-safe by design

High dwell time

No wasted impressions

A better waiting room, at no cost, and a new monthly revenue line.

Free professional installation

Health education content

Practice announcements

Waiting room entertainment

Passive monthly revenue

Cloud managed

No maintenance required

Modern patient experience

Campaign reporting that stands up to a finance review.

Impressions by day

Top performing locations

From creative to certified report in four steps.

Upload your advert

Choose locations

Launch campaign

Receive reporting

Alternative channels vs digital waiting room media.

What advertisers and practices say.

Everything advertisers and practices ask us.