Question 1

How many patients will see my advert?

Accepted Answer

A national four-week campaign across the full Medisplay network delivers an estimated 1.8 to 2.4 million impressions. Each screen serves an average of 240 patients and companions per week, and every advert receives a guaranteed share of a 10-minute loop, so a typical viewer sees your message two to four times per visit.

Question 2

Can I target only Cape Town?

Accepted Answer

Yes. Campaigns can be bought nationally, by province, by metro, by suburb cluster or by an individual practice list. Cape Town alone offers more than 480 screens across pharmacies, GP practices, dentists and specialists, and you can further narrow that to LSM-aligned suburbs.

Question 3

How long are campaigns?

Accepted Answer

The standard flight is four weeks, which aligns with pharmaceutical and retail planning cycles. We also run two-week burst campaigns, and 3, 6 and 12-month always-on contracts that carry preferential rates and priority loop positions.

Question 4

Can practices promote themselves on their own screen?

Accepted Answer

Always. Every partner practice receives a reserved portion of the loop for its own announcements: consulting hours, new clinicians, vaccination drives, chronic medication reminders and seasonal health notices. These are managed from the Medisplay dashboard or by our content team on request.

Question 5

How are impressions estimated?

Accepted Answer

We combine practice-reported patient volumes, appointment throughput data, average dwell time per category and verified screen uptime logs. Every advert play is timestamped by the media player, so reported impressions are calculated from actual plays multiplied by audited audience factors, never from a flat rate card assumption.

Question 6

How is reporting generated?

Accepted Answer

Each media player reports back to the cloud continuously. Your dashboard shows advert plays, screens live, uptime, estimated impressions, QR scans and top-performing locations in near real time, and a certified post-campaign report is issued within five working days of flight end.

Question 7

What does it cost to advertise?

Accepted Answer

Entry campaigns start at R12 500 per four-week flight for a single category in one metro. National multi-category campaigns are priced on a CPM basis that typically lands between R95 and R160 per thousand impressions, materially below comparable premium out-of-home and well inside digital benchmarks once viewability is accounted for.

Question 8

What creative formats do you accept?

Accepted Answer

Full HD or 4K landscape stills (JPG or PNG) and silent video up to 15 seconds (MP4, H.264). All screens run muted by design, so creative must communicate without audio. Our studio can adapt existing assets or build screen-native creative at no charge on campaigns over four weeks.

Question 9

Is the environment brand safe?

Accepted Answer

Rigorously. Every advert is reviewed against a healthcare content policy before it goes live, no politically or medically contentious material is accepted, and content never appears alongside competing claims within the same loop segment. Practices retain a veto over any advert on their screen.

Question 10

Do you comply with South African healthcare advertising regulation?

Accepted Answer

Yes. Pharmaceutical and medical device creative is screened against SAHPRA marketing requirements and the Medicines and Related Substances Act, and all consumer claims must align with the ARB Code. Scheduled medicine advertising is restricted to the categories permitted by law.

Question 11

How quickly can a campaign go live?

Accepted Answer

Approved creative can be scheduled and pushed to every screen in the network within 24 hours. Mid-flight changes such as new pricing, a stock recall or a promotional extension are published in minutes, which is the single biggest advantage over printed waiting room material.

Question 12

What does a practice pay to join the network?

Accepted Answer

Nothing. Medisplay supplies the commercial-grade display, mounting, media player, connectivity and content management at zero cost. Practices receive health education content, their own announcement slots, and a share of the advertising revenue generated by their screen.

Question 13

What happens if a screen goes offline?

Accepted Answer

Players are monitored 24/7 and alert our operations team the moment a heartbeat is missed. Uptime across the network runs above 98.5%, and any impressions lost to downtime are credited or made good with additional plays, so you are never billed for a screen that was dark.

Question 14

Can I measure response, not just exposure?

Accepted Answer

Yes. Every creative can carry a dynamic QR code and a campaign-specific landing URL, so scans, sessions and conversions are attributable to screen, category, suburb and time of day. Brands also run geo-lift studies and pharmacy sell-out analysis against exposed versus control clusters.

Question 15

How does waiting room media compare with social media advertising?

Accepted Answer

Social advertising competes with an infinite scroll, ad blockers and 1.7-second average attention. A waiting room offers a seated audience, an average 10 to 45 minute dwell, no competing feed, no skip button and the implicit trust of a healthcare setting. The result is dramatically higher effective attention per impression, at the cost of lower raw volume, which is why the two channels work best together.

Capability	Alternative channels	Medisplay digital
Instant updates	Reprint and redistribute over weeks	Live on every screen within minutes
Campaign reporting	Not possible	Verified plays, uptime, impressions and QR scans
Multiple locations	Cost scales linearly per site	One upload reaches 1 842 screens
Scheduling	Not possible	Daypart, weekday and seasonal scheduling
Targeting	Whatever the practice puts on the wall	By province, metro, suburb and category
Modern presentation	Sun-faded posters and old magazines	Full HD motion in a premium environment

The Future of Healthcare Advertising.

Patients wait between 10 and 45 minutes. That time is the scarcest thing in media: undistracted attention.

No scrolling

No ad blockers

Minimal distractions

High attention

Trusted environment

Always connected

One network. Eight healthcare environments. Nine provinces.

Pharmacies

National coverage

The brands that buy attention at the point of care.

Everything a modern media buyer expects, in an environment they cannot buy anywhere else.

Reach affluent consumers

Target by city

Target by category

Digital campaign management

Real-time reporting

Campaign scheduling

Brand-safe by design

High dwell time

No wasted impressions

A better waiting room, at no cost, and a new monthly revenue line.

Free professional installation

Health education content

Practice announcements

Waiting room entertainment

Passive monthly revenue

Cloud managed

No maintenance required

Modern patient experience

Campaign reporting that stands up to a finance review.

Impressions by day

Top performing locations

From creative to certified report in four steps.

Upload your advert

Choose locations

Launch campaign

Receive reporting

Alternative channels vs digital waiting room media.

What advertisers and practices say.

Everything advertisers and practices ask us.