Passive Revenue for Medical Practices: How Screen Partnerships Work
What a practice actually earns from a waiting room media partnership, and what it gives up in return.
For Practices · 2026-05-02 · 7 min read
In short
A waiting room media partnership pays a practice a monthly share of advertising revenue generated on its screen, in exchange for wall space and a portion of loop time. The practice pays nothing for hardware, installation, connectivity, content or maintenance, and retains veto rights over advertising.
- Zero capital outlay: the network funds hardware, mounting and connectivity.
- Monthly revenue scales with screen location, footfall and category demand.
- The practice keeps reserved loop time for its own announcements.
- Contracts should always include a veto right and a clean exit clause.
What the practice supplies
A suitable wall in the waiting area, a power outlet and internet access. Installation takes under two hours and is scheduled around consulting times so no appointments are disrupted.
What the practice receives
A commercial display and media player, clinician-reviewed health education content, ambient weather and news, reserved announcement slots, full maintenance, and a monthly revenue share.
What to check in the contract
Confirm the advertising veto is unconditional, that the revenue share is stated as a percentage rather than a discretionary amount, that maintenance response times are defined, and that exit terms allow removal without penalty after the initial term.
Frequently asked questions
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